Brand Announcement / 2025

Petz + Cobasi

Petz + Cobasi · Brand Announcement2025 / 01:44

Creative ConceptCopywritingMotion DesignVideo EditingGraphic IdentitySFX

01 / The announcement

Two histories.
A shared future.

Two of Brazil's biggest pet companies were becoming one. The challenge was turning that announcement into a story people would actually want to watch.

I developed the project from concept to final delivery, working across creative direction, copywriting, selected footage production, graphic identity, motion design, editing and sound effects.

02 / The idea

A shared story,
told through care.

The film connects the histories of both brands with the everyday relationships at the heart of pet care. Store imagery, moments with pets and animated graphic forms share one visual language.

Two colorful graphic forms merge over a deep blue background. A frame from the final film. — Graphic identity & motion · Frame from the final film

A language built
for motion.

03 / Process

01 / Concept & copy

The story comes first.

The announcement follows the brands' histories into the everyday bonds between people and pets.

02 / Graphic identity

One visual thread.

Soft gradients, expressive typography and image-led compositions connect different moments of the film.

03 / Motion & edit

Rhythm brings it together.

Animated transitions, intercut scenes and sound effects shape the film's rhythm.

A team gathered in a pet store, presented within a colorful composition. — Image-led composition · Frame from the final film

A close moment between a woman and her cat. — People & pets · Frame from the final film

Final film.

04 / 01:44

05 / Project credits

Role: Creative Concept
Copywriting
Motion Design
Video Editing
Graphic Identity
SFX
Selected footage production
Year: 2025
Client: Petz + Cobasi
Format: Brand announcement
16:9 · 01:44